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Focus Country Australia :

Australia is an independent Western democracy with a population of more than 20 million. It is one of the world’s most urbanised countries, with about 70 per cent of the population living in the 10 largest cities. Most of the population is concentrated along the eastern seaboard and the south-eastern corner of the continent.

Australia’s lifestyle reflects its mainly Western origins, but Australia is also a multicultural society which has been enriched by over six million settlers from almost 200 nations. Four out of ten Australians are migrants or the first-generation children of migrants, half of them from non-English speaking backgrounds.

Australia’s official language is English, by common usage rather than law. Australian English does not differ significantly from other forms of English, although some colloquial and slang expressions are unique.

Air travel and the great variety of Australia’s attractions are combining to bring more international tourists to Australia every year. Overseas tourists are drawn by Australia’s sunshine, sandy beaches, the vast outback, rainforests, the Great Barrier Reef, unique flora and fauna, the Gold Coast of Queensland, and the attractions of the cities, Australia’s friendly, multicultural society, and the safe and welcoming environment. Tourism is one of Australia’s largest and fastest-growing industries. In 2002, 4.8 million international tourists visited Australia, a quarter of them from Japan and another quarter from other countries of East Asia.

Australia has had one of the most outstanding economies of the world in recent years. As a high-growth, low-inflation, low interest rate economy, it is more vibrant than ever before. There is an efficient government sector, a flexible labour market and a very competitive business sector.

Australia's culturally diverse society includes its Indigenous peoples and settlers from countries all around the world.

Immigration is an important feature of Australian society. Since 1945, over six million people from 200 countries have come to Australia as new settlers. Migrants have made a major contribution to shaping modern Australia. People born overseas make up almost one quarter of the total population.

STATISTICS:

Australia earns the coveted spot as the world’s top country brand for the third consecutive year, according to the 2008 Country Brand Index (CBI) which will be officially released Tuesday, Nov. 11, 2008 at London’s World Travel Market, the premier annual exhibition of the global travel trade.

The rankings were pulled by well known brand consultancy FutureBrand and the PR firm Weber Shandwick. The numbers come from a global study of travel patterns, which looked into business trips, resorts and lodging options, outdoor activities and the country you would most like to live in.

Some Facts:

In land area, Australia is the sixth largest nation after Russia, Canada, China, the United States of America and Brazil. It has, however, a relatively small population.

Australia is the only nation to govern an entire continent and its outlying islands. The mainland is the largest island and the smallest, flattest continent on Earth. It lies between 10° and 39° South latitude.

The highest point on the mainland, Mount Kosciuszko, is only 2228 metres. Apart from Antarctica, Australia is the driest continent.

Australia is the driest inhabited continent on earth. Its interior has one of the lowest rainfalls in the world and about three-quarters of the land is arid or semi-arid. Its fertile areas are well-watered, however, and these are used very effectively to help feed the world. Sheep and cattle graze in dry country, but care must be taken with the soil. Some grazing land became desert when the long cycles that influence rainfall in Australia turned to drought.

The Australian federation consists of six States and two Territories. Most inland borders follow lines of longitude and latitude. The largest State, Western Australia, is about the same size as Western Europe.

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